About Us

Our vision at Side Hustle Industries is to unite a tribe of driven individuals who inspire and support one another. Together, we transform side hustles into main hustles through shared ambition and unstoppable determination.

Our Values

Curiosity

Be curious. Always start with why. Ask questions. Seek answers.

Courage

Be courageous. One foot in front of the other. Step by step. Day by day.

Creativity

Be creative. You were made in the image of the creator. So create. Innovate.

Stoicism

Be stoic. Optimism will trump passion. Keep calm and carry on.

Discipline

Be disciplined. Stay in your own lane. Focus on the task at hand.

We Are on a Mission to Help 1,000 Ambitious People Turn Their Side Hustles into Main Hustles.

The People Behind the Hustle

Driven by Passion, Guided by Purpose

Portrait of Wendy Coetzee, CEO

CEO

Wendy Coetzee

I'm a mother of three and a firm believer that anything is possible with a little hard work and dedication. I'm passionate about helping others achieve their dreams, and I'm an avid supporter of women-owned businesses.

Portrait of Gys Coetzee, Founder & Creative Director

Founder / Creative Director

Gys Coetzee

Father by day, Batman by night. Always a work in progress. Apart from that, I'm a pretty simple person.

Portrait of Shi Hho, Head of A.I

Head of A.I

Shi Hho

I'm a "hustler" and always on the lookout for new opportunities. My team is responsible for developing and implementing artificial intelligence solutions for the company's various businesses.

Placeholder image for T.B.C, Accounts Administrator

Accounts Administrator

T.B.C

Apply for position.